Examination of socio-psychological factors of consumer ethnocentrism
The main goal of this research is ascertaining impact of socio-psychological factors, i.e. patriotism, nationalism, cultural openness and animosity of citizens of Republic of Serbia toward Republic of Croatia on consumer ethnocentrism. Modern business conditions are characterized by frequent changes...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2017-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2017/0354-34711704243P.pdf |