The “great place to work” certification as an employer branding promotional startegy in the recruitment of colombian SME´s
The present article has as its main objective to evidence the incidence between promoting the Great Place to Work (GPTW) certification as an employer branding strategy, and the increment of recruitment in organizations that have obtained the certification. A theoretical framework of the concept of e...
| Principais autores: | , |
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| Formato: | Artigo |
| Idioma: | English |
| Publicado em: |
Universidad de Nariño
2024-01-01
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| coleção: | Tendencias |
| Assuntos: | |
| Acesso em linha: | https://revistas.udenar.edu.co/index.php/rtend/article/view/8465 |