Budowanie silnej marki a zaufanie konsumentów

Brand is one of the key elements of modern marketing that distinguishes a product/service from others. Building a strong and recognizable brand is a business asset. A strong brand allows the company to achieve a strong position in the market and the consumer is inclined to buy, builds his loyalty an...

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Bibliographic Details
Main Author: Jolanta Tarapata
Format: Article
Language:English
Published: Military University of Technology, Warsaw 2017-12-01
Series:Nowoczesne Systemy Zarządzania
Subjects:
Online Access:https://nsz.wat.edu.pl/Budowanie-silnej-marki-a-zaufanie-konsumentow,129406,0,2.html