Budowanie silnej marki a zaufanie konsumentów
Brand is one of the key elements of modern marketing that distinguishes a product/service from others. Building a strong and recognizable brand is a business asset. A strong brand allows the company to achieve a strong position in the market and the consumer is inclined to buy, builds his loyalty an...
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Format: | Article |
Language: | English |
Published: |
Military University of Technology, Warsaw
2017-12-01
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Series: | Nowoczesne Systemy Zarządzania |
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Online Access: | https://nsz.wat.edu.pl/Budowanie-silnej-marki-a-zaufanie-konsumentow,129406,0,2.html |