Effective Model in Financial Services Marketing in Tehran Stock Exchange
By developing the global condition and changing the Industrial Economy to Service Economy, and also considering the fast development of organizations and service institutions in all over the world,a new field of marketing as called, "Services Marketing" has been introduced. Different profe...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Allameh Tabataba'i University Press
2007-12-01
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| Series: | مطالعات مدیریت بهبود و تحول |
| Online Access: | https://jmsd.atu.ac.ir/article_4962_c740cfe83126b9c54af184a82068d03f.pdf |