BRANDING OF TOURIST CLUSTER SYSTEMS: CASE OF ALMATY MOUNTAIN CLUSTER IN THE REPUBLIC OF KAZAKHSTAN

In modern conditions, the competitiveness of many tourist centers is ensured through the development of forms of network interaction between entities involved in the process of tourist services within a certain geographical area. One of these forms of networking is a tourist cluster, which is base...

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Bibliographic Details
Main Authors: Banu ZHARKENOVA, Aidar MUKANOV, Kamshat MUSSINA, Lyailya MUTALIYEVA, Yerzhan SAGATBAYEV, Sergey PASHKOV
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2023-09-01
Series:Geo Journal of Tourism and Geosites
Subjects:
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-3-2023/gtg.49330-1114.pdf