Strategic alignment for a commercial company: an analysis from the perspectives of the balanced scorecard
Objective: To identify initiatives for the strategic alignment of a commercial company in the utilities segment, based on the Balanced Scorecard. Methodology: A descriptive research was carried out, based on a case study, with a qualitative approach. Data were collected through a questionnaire ap...
| Principais autores: | , , , |
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| Formato: | Artigo |
| Idioma: | Portuguese |
| Publicado em: |
Universidade Federal do Rio Grande do Norte
2024-01-01
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| coleção: | Revista Ambiente Contábil |
| Assuntos: | |
| Acesso em linha: | https://periodicos.ufrn.br/ambiente/article/view/34961 |