Identification and Segmentation of User Value in Crowdsourcing Platforms:An Improved RFMModel

On the crowdsourcing platform, different types of users have diversity and differences in participation intention, work motivation, business ability and other aspects, and the value they generated on the platform is also different.The segmentation of users based on user value measurement is the key...

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Bibliographic Details
Main Author: CHEN Dan-hong, PENG Zhang-lin, WAN De-quan, YANG Shan-lin
Format: Article
Language:zho
Published: Editorial office of Computer Science 2022-04-01
Series:Jisuanji kexue
Subjects:
Online Access:https://www.jsjkx.com/fileup/1002-137X/PDF/1002-137X-2022-49-4-37.pdf