A Path Toward a More Understandable Advertising Disclosure for Children
Children are heavily confronted with advertising messages in their media environments. Given the emotional nature of contemporary advertising and children’s still developing cognitive skills, young consumers are hardly able to cope critically with advertising attempts. So that children are able to d...
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| Format: | Article |
| Language: | deu |
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MedienPädagogik
2021-07-01
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| Series: | MedienPädagogik: Zeitschrift für Theorie und Praxis der Medienbildung |
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| Online Access: | https://www.medienpaed.com/article/view/1041 |