Use of Islamic Brand Slogans: Is it Necessary for Attracting Consumers?
Purpose: The study examines their responses to questions about confidence in purchasing products, product-slogan suitability and product purity from the perspective of Muslims. Design/Methodology/Approach: The present quantitative study was conducted based on the data collected from 100 young Mu...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
CSRC Publishing
2022-12-01
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| Series: | Sustainable Business and Society in Emerging Economies |
| Subjects: | |
| Online Access: | https://publishing.globalcsrc.org/ojs/index.php/sbsee/article/view/2462 |