Assesment of sales behavior types from the customer ́s point of view in the context of interpersonal characteristics

The main goal of the study is to asssess 4 types of selling behavior concerning sellers from the viewpoint of customer (gender differences and differences in the context of place of residence). The research sampleconsisted of 203 respondents (62 % of women and 38% of me...

Full description

Bibliographic Details
Main Authors: Tatiana Pethö, Ivana Ondrijová, Dagmara Ratnayake-Kaščáková
Format: Article
Language:deu
Published: DOBA Business School Maribor 2021-11-01
Series:Mednarodno Inovativno Poslovanje
Subjects:
Online Access:https://journal.doba.si/OJS/index.php/jimb/article/view/JIBM.2021.13.2.1/JIBM.2021.13.2.1