SUBJECTIVITY UNDER CONSUMERISM: THE TOTALIZATION OF THE SUBJECT AS A COMMODITY
Abstract This theoretical work discusses consumerism's processes of subjectivation and their psychological consequences. Its regime is studied through its social imaginary and its totalitarian character: the discourse of advertising, as a global hegemon, absorbs all forms of discourse and signi...
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| Format: | Article |
| Language: | Spanish |
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Associação Brasileira de Psicologia Social
2016-08-01
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| Series: | Psicologia & Sociedade |
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| Online Access: | http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0102-71822016000200207&lng=en&tlng=en |