The role of competitive intelligence and its sub-types on achieving market performance
During recent volatile and competitive environment, competitive intelligence (CI) has emerged and grown into a discipline to help organizations adapt to environmental change. Although existing literature provides a proper insight about the drivers of CI activities, its organization, usage and dissem...
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| Format: | Article |
| Language: | English |
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Taylor & Francis Group
2018-01-01
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| Series: | Cogent Business & Management |
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| Online Access: | http://dx.doi.org/10.1080/23311975.2018.1540073 |