HERE COMES THE ELECTRIC CAR: DELVING INTO YOUNG CZECH CONSUMERS' MOTIVATIONS IN BUYING AN ELECTRIC CAR
Electromobility is a preferred way of car manufacturers to deal with environmental impact of their products. But is it also a preferred way of their customers? This paper gives insights on history of electromobility, EU market incentives, customers’ approaches towards innovative products in automot...
Main Authors: | , |
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Format: | Article |
Language: | ces |
Published: |
University of Pardubice
2020-12-01
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Series: | Perner’s Contacts |
Subjects: | |
Online Access: | https://pernerscontacts.upce.cz/index.php/perner/article/view/1643 |