HERE COMES THE ELECTRIC CAR: DELVING INTO YOUNG CZECH CONSUMERS' MOTIVATIONS IN BUYING AN ELECTRIC CAR

Electromobility is a preferred way of car manufacturers to deal with environmental impact of their products. But is it also a preferred way of their customers? This paper gives insights on history of electromobility, EU market incentives, customers’ approaches towards innovative products in automot...

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Bibliographic Details
Main Authors: Marek Vinš, Suila Kosova
Format: Article
Language:ces
Published: University of Pardubice 2020-12-01
Series:Perner’s Contacts
Subjects:
Online Access:https://pernerscontacts.upce.cz/index.php/perner/article/view/1643