Examining tourism SMMEs’ extent of use of social media technologies to position and market brands.
In view of the growing diversity of stakeholders that emerging, tourism businesses are envisaged to engage with in their businesses, small, micro and medium enterprises’ sub-optimal utilisation of social media technology (SMT) for branding and marketing of their products and services is ironic and p...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2019-02-01
|
| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_25_vol_8_2__2019.pdf |