Ensuring the Regulatory Management of Brands in Terms of Integrated Business Structures
The article is aimed at formation of a system of ensuring the regulatory management of brands in terms of integrated business structures (IBS), which is a necessary condition for overcoming contradictions in the structures of management, formation of the system of connections and relationships betwe...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Research Centre of Industrial Problems of Development of NAS of Ukraine
2018-02-01
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| Series: | Bìznes Inform |
| Subjects: | |
| Online Access: | http://www.business-inform.net/export_pdf/business-inform-2018-2_0-pages-113_120.pdf |