Extrinsic and Intrinsic Motivations Affecting Information Systems Continuance Intention in Mobile Applications with Gamified Features
This paper examines individuals’ psychological motivations that affect one’s intention to continue using information systems. Information systems continuance model establishes the theoretical basis for this study and gamified mobile applications have been used as the type of information systems. Thi...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
The Bucharest University of Economic Studies Publishing House
2018-11-01
|
| Series: | Journal of Emerging Trends in Marketing and Management |
| Subjects: | |
| Online Access: | http://www.etimm.ase.ro/RePEc/aes/jetimm/2018/ETIMM_V01_2018_76.pdf |