Fashion heritage future: Factors influencing Indonesian millenials and generation Z’s interest in using traditional fabrics

Fashion heritage future: Factors influencing Indonesian millenials and generation Z’s interest in using traditional fabrics

One manifestation of efforts to preserve culture and practice is the traditional fabrics. In Indonesia, the textile industry for conventional fabrics and garments is quite productive and varies in entire archipelagos. Meanwhile, Indonesian people, especially Generation Y and Z, think that traditiona...

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Bibliographic Details
Main Authors: Amalia Suzianti, Rhania Devi Amaradhanny, Safira Nurul Fathia
Format: Article
Language:English
Published: Elsevier 2023-12-01
Series:Journal of Open Innovation: Technology, Market and Complexity
Subjects:
Indonesian traditional fabrics
Consumption interest
TPB
PLS-SEM
Ansoff matrix
Analytical hierarchy process
Online Access:http://www.sciencedirect.com/science/article/pii/S2199853123002433

Internet

http://www.sciencedirect.com/science/article/pii/S2199853123002433

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