Perceptions of the IQOS Heated Tobacco Product on Twitter in the United States

After the approval of the sales of IQOS in the United States market, discussions about IQOS have become active on social media. Twitter is a popular social media platform to understand public opinions toward IQOS. This study aims to explore public perceptions toward IQOS on Twitter in the United Sta...

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Bibliographic Details
Main Authors: Canruo Zou, Xueting Wang, Zidian Xie, Dongmei Li
Format: Article
Language:English
Published: Frontiers Media S.A. 2021-08-01
Series:Frontiers in Communication
Subjects:
Online Access:https://www.frontiersin.org/articles/10.3389/fcomm.2021.728604/full