The effect of brand equity dimensions on repurchase intention
This research aims to find out the effect of brand equity dimensions (brand awareness, perceived quality, brand association, and brand loyalty) on repurchase intention. The population in this research were the consumers of Starbucks café in Semarang, Indonesia, by purposive technique sampling with t...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Department of Management, Faculty of Economics and Business, Diponegoro University
2020-12-01
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| Series: | DIJB (Diponegoro International Journal of Business) |
| Subjects: | |
| Online Access: | https://ejournal2.undip.ac.id/index.php/ijb/article/view/8433 |