ENHANCING CUSTOMER-INDUSTRY RELATIONSHIP USING HYBRID MULTI CRITERIA DECISION MAKING METHOD
This study explores the ways in which Customer Relationship Management (CRM) can be used to increase the effectiveness of the organizational interface toward customer satisfaction. The purpose of this study is to decrease the customer defection rate and increase overall customer satisfaction (custom...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Center for Quality, Faculty of Engineering, University of Kragujevac, Serbia
2023-06-01
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| Series: | International Journal for Quality Research |
| Subjects: | |
| Online Access: | http://ijqr.net/journal/v17-n2/2.pdf |