The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic

Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culin...

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Bibliographic Details
Main Authors: Ahmad Ikhwan Setiawan, Annisa Pratiwi Hendraningsih, Sri Rahayu, Amina Sukma Dewi
Format: Article
Language:English
Published: Universitas Gadjah Mada 2022-05-01
Series:Journal of Indonesian Economy and Business
Subjects:
e-advocacy leverage capacity
digital marketing intervention
COVID-19 pandemic
Online Access:https://journal.ugm.ac.id/v3/jieb/article/view/3995

Internet

https://journal.ugm.ac.id/v3/jieb/article/view/3995

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