The Role of Digital Marketing Interventions in E-Advocacy Leverage Capacity: A Culinary Business Breakthrough to Counter the COVID-19 Pandemic
Introduction/Main Objectives: This research aims to study the important factors behind achieving the e-advocacy leverage capacity that determines the success of a business in the sphere of digital marketing. Background Problems: In response to the increasing competition in the world of online culin...
Main Authors: | Ahmad Ikhwan Setiawan, Annisa Pratiwi Hendraningsih, Sri Rahayu, Amina Sukma Dewi |
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Format: | Article |
Language: | English |
Published: |
Universitas Gadjah Mada
2022-05-01
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Series: | Journal of Indonesian Economy and Business |
Subjects: | |
Online Access: | https://journal.ugm.ac.id/v3/jieb/article/view/3995 |
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