Market Changes in the Pharmaceutical Industry

The pharmaceutical market is in a constant state of dynamism. There have been many changes in the market recently, and the business environment has changed, one of the most important factors driving the market being consumer behaviour and habits. Trends towards a healthier lifestyle are reflected in...

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Bibliographic Details
Main Authors: Szabó-Geletóczki Rita, Kozma Tímea, Pónusz Mónika
Format: Article
Language:English
Published: Sciendo 2022-12-01
Series:Acta Universitatis Sapientiae: European and Regional Studies
Subjects:
Online Access:https://doi.org/10.2478/auseur-2022-0009