Neural correlates of fanhood: the role of fan identity and team brand strength
IntroductionWe analyzed the importance of fan identity and brand strength on fans’ neural reactions to different team-related stimuli.MethodsA total of 53 fMRI scans with fans of two professional sport teams were conducted. Following up on a previous study we focused on the differences between fando...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2024-01-01
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| Series: | Frontiers in Human Neuroscience |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fnhum.2023.1235139/full |