Evaluation of the extended TAM for digital signage augmented roadshow (DiSAR) using PLS-SEM
IntroductionWith the advancement in digital signage technology, it is now possible to carry out a roadshow operation with digital signage as the main medium of the roadshow, leading to the development of the Digital Signage Augmented Roadshow (DiSAR) framework. To foster confidence in advertisers in...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
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Frontiers Media S.A.
2024-12-01
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| Series: | Frontiers in Computer Science |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fcomp.2024.1449908/full |