Fairtrade and Market Efficiency: Fairtrade-Labeled Coffee in the Swedish Coffee Market
Fairtrade labeling has the potential to increase market efficiency by connecting farmers to altruistic consumers who are willing to pay a premium for sustainability-certified products. A requirement for increased efficiency, though, is that the farmers’ benefits are larger than the Fairtrade process...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-04-01
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| Series: | Economies |
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| Online Access: | https://www.mdpi.com/2227-7099/8/2/30 |