Tourism Destination Marketing Challenges and Prospects: The Case of the Southern Route of Ethiopia
Tourism destinations these days focus on tourism development with little marketing attention. This study’s main aim is to assess destination marketing challenges and prospects in the Southern Ethiopian Route. The study employed a descriptive research design with a mixed research approach. Data were...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2022-03-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_21_11_1_294-309.pdf |