TRUST IN B2B E-MARKETPLACES

The paper presents background of B2B exchanges and review of their forms and functionalities. The benefits and fails reasons are noticed. European enterprises interest in B2B trade is next aspect of consideration. Finally, the trust barriers of B2B exchanges are presented.

Bibliographic Details
Main Authors: SEBASTIAN KOT, JANUSZ K. GRABARA, MIHAELA SANDU, MARCELA MIHĂILESCU
Format: Article
Language:English
Published: University of Petrosani 2011-01-01
Series:Annals of the University of Petrosani: Economics
Subjects:
Online Access:http://www.upet.ro/annals/economics/pdf/2011/Kot-Grabara-Sandu.pdf