Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL

In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.

Bibliographic Details
Main Author: V. I. Glukharev
Format: Article
Language:Russian
Published: Russian Academy of Entrepreneurship 2020-01-01
Series:Путеводитель предпринимателя
Subjects:
Online Access:https://www.pp-mag.ru/jour/article/view/195