Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL
In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.
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| Format: | Article |
| Language: | Russian |
| Published: |
Russian Academy of Entrepreneurship
2020-01-01
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| Series: | Путеводитель предпринимателя |
| Subjects: | |
| Online Access: | https://www.pp-mag.ru/jour/article/view/195 |
| _version_ | 1797883364356653056 |
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| author | V. I. Glukharev |
| author_facet | V. I. Glukharev |
| author_sort | V. I. Glukharev |
| collection | DOAJ |
| description | In the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed. |
| first_indexed | 2024-04-10T03:50:34Z |
| format | Article |
| id | doaj.art-76e09f390e364c6a80d2487077cbc9c9 |
| institution | Directory Open Access Journal |
| issn | 2073-9885 2687-136X |
| language | Russian |
| last_indexed | 2024-04-10T03:50:34Z |
| publishDate | 2020-01-01 |
| publisher | Russian Academy of Entrepreneurship |
| record_format | Article |
| series | Путеводитель предпринимателя |
| spelling | doaj.art-76e09f390e364c6a80d2487077cbc9c92023-03-13T07:17:30ZrusRussian Academy of EntrepreneurshipПутеводитель предпринимателя2073-98852687-136X2020-01-010397680194Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHLV. I. Glukharev0Российский экономический университет им. Г.В. ПлехановаIn the article PR-approaches of foreign experts to the popularization of hockey on the example ofNHL are presented. The main directions of PR-activity are presented and the effect of the conducted activities is analyzed.https://www.pp-mag.ru/jour/article/view/195нхлнациональная хоккейная лигахоккейспортпопуляризацияимиджматч звездинтернет |
| spellingShingle | V. I. Glukharev Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL Путеводитель предпринимателя нхл национальная хоккейная лига хоккей спорт популяризация имидж матч звезд интернет |
| title | Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL |
| title_full | Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL |
| title_fullStr | Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL |
| title_full_unstemmed | Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL |
| title_short | Theoretical and practical aspects of foreign PR activities in the field of sports on the example of NHL |
| title_sort | theoretical and practical aspects of foreign pr activities in the field of sports on the example of nhl |
| topic | нхл национальная хоккейная лига хоккей спорт популяризация имидж матч звезд интернет |
| url | https://www.pp-mag.ru/jour/article/view/195 |
| work_keys_str_mv | AT viglukharev theoreticalandpracticalaspectsofforeignpractivitiesinthefieldofsportsontheexampleofnhl |