PERILAKU IMPULSIVE BUYING MASYARAKAT BANDUNG RAYA PADA MASA PANDEMI COVID-19 BERDASARKAN PERBEDAAN GENDER
This study was conducted to understand impulsive buying behaviour based on gender (male and female) during the pandemic. The study used a survey in the Greater Bandung area (Bandung City, Cimahiy City, Bandung Regency and West Bandung Regency) using quantitative methods and analysis of different te...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Institut Teknologi dan Bisnis Asia Malang
2022-02-01
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| Series: | Jurnal Ilmiah Bisnis dan Ekonomi Asia |
| Subjects: | |
| Online Access: | https://jurnal.stie.asia.ac.id/index.php/jibeka/article/view/133 |