Balancing perceptions of targeting: An investigation of political microtargeting transparency through a calculus approach.
Over the last few years, political advertisers have moved with their audiences: to social media platforms. Advertisers on these platforms aim to persuade voters by sending messages tailored to them based on their own data: political microtargeting (PMT). A considerable problem with PMT is that users...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2023-01-01
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| Series: | PLoS ONE |
| Online Access: | https://journals.plos.org/plosone/article/file?id=10.1371/journal.pone.0295329&type=printable |