Methodical Approach to Ensuring Effectiveness of Marketing Activity of an Industrial Enterprise Методический подход к обеспечению эффективности маркетинговой деятельности промышленного предприятия
The goal of the article is development and justification of stages of methodical approach to ensuring effectiveness of marketing activity of an industrial enterprise, the basis of which is preliminary assessment of its effectiveness (calculation of integral indicators) and qualitative delimitation o...
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| Format: | Article |
| Language: | English |
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Research Centre of Industrial Problems of Development of NAS of Ukraine
2013-08-01
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| Series: | Bìznes Inform |
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| Online Access: | http://www.business-inform.net/pdf/2013/8_0/379_387.pdf |