A Study of Consumer Repurchase Behaviors of Smartphones Using Artificial Neural Network
This study analyzed consumer intention to repurchase a smartphone, using an analysis of previous research and suggesting this as a research model. To this end, factors influencing “intention to repurchase” the smartphone were derived as social influence, consumer satisfaction, emotional loyalty, and...
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| Format: | Article |
| Language: | English |
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MDPI AG
2020-08-01
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| Series: | Information |
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| Online Access: | https://www.mdpi.com/2078-2489/11/9/400 |