Vliv počasí na nákupní chování na internetu na příkladu České republiky
Weather has influences on consumer purchase behavior. Various conditions and temperature ranges impact what customers buy, when they buy, how much they buy, and why they buy.This study examines the relationship between weather and consumer behavior on the Internet. In this paper, we provide empirica...
| Main Authors: | , |
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| Format: | Article |
| Language: | ces |
| Published: |
Vydavatelství ZČU v Plzni
2015-10-01
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| Series: | Trendy v podnikání |
| Subjects: | |
| Online Access: | http://www.fek.zcu.cz/tvp/doc/akt/3-2015-clanek-5.pdf |