The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers
New social actors have emerged with the social media. Among them, we highlighted the digital influencers, people who have millions of online followers, and induce them in favor or against products and brands to be consumed. Therefore, we aimed to analyze this endorsement process carried out by digit...
| Main Authors: | , , , |
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| Format: | Article |
| Language: | Catalan |
| Published: |
Universitat Autònoma de Barcelona
2021-02-01
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| Series: | Athenea Digital |
| Subjects: | |
| Online Access: | https://atheneadigital.net/article/view/2614 |