The body as a brand in social media: Analyzing Digital Fitness Influencers as Product Endorsers

New social actors have emerged with the social media. Among them, we highlighted the digital influencers, people who have millions of online followers, and induce them in favor or against products and brands to be consumed. Therefore, we aimed to analyze this endorsement process carried out by digit...

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Bibliographic Details
Main Authors: Marianny Jessica de Brito Silva, Salomão Alencar de Farias, Michelle Helena Kovacs Grigg, Maria de Lourdes de Azevedo Barbosa
Format: Article
Language:Catalan
Published: Universitat Autònoma de Barcelona 2021-02-01
Series:Athenea Digital
Subjects:
Online Access:https://atheneadigital.net/article/view/2614