Sustainable Apparel Product Purchase Decisions on Indonesian Gen Z and Millennial Women Consumers Using Theory of Planned Behaviour
Sustainable and fast fashion brands compete to provide diverse choices for consumers. This study aims to identify characteristics of Indonesian Gen Z and millennial women consumers of sustainable apparel, analyze the influence of product attributes and marketing factors on their purchasing decisions...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Bogor Agricultural University
2024-01-01
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| Series: | Indonesian Journal of Business and Entrepreneurship |
| Online Access: | https://journal.ipb.ac.id/index.php/ijbe/article/view/48430 |