The Best Romance Dime Novels on the (French-Canadian) Market: The Promotional Strategies of Police-Journal, 1944-1963
Largely overlooked by scholars, dime novels, especially romance, enjoyed spectacular popularity in French Canada in the 1940s and 1950s. Based on an analysis of the editorial peritexts of the ‘Police-Journal’ (P-J) series, the present paper seeks to understand the marketing strategies used to sell d...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
International Association for the Study of Popular Romance (IASPR)
2021-06-01
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| Series: | Journal of Popular Romance Studies |
| Subjects: | |
| Online Access: | https://www.jprstudies.org/2021/06/the-best-romance-dime-novels-on-the-french-canadian-market-the-promotional-strategies-of-police-journal-1944-1963/ |