ANALYZING MEDIATION EFFECT OF COMPETITIVE ADVANTAGE ON FIRM PERFORMANCE AS MEASURED BY TOTAL QUALITY MANAGEMENT AND SUPPLY CHAIN MANAGEMENT
The objective of this research is to examine 4 (four) variables, respectively total quality management, supply chain management, competitive advantage, and firm performance. The research type is quantitative. Statistic data were analyzed using SmartPLS version 3.0. The subject of research was book w...
Main Authors: | , , , , , |
---|---|
Format: | Article |
Language: | English |
Published: |
University of Brawijaya
2022-03-01
|
Series: | Jurnal Aplikasi Manajemen |
Subjects: | |
Online Access: | https://jurnaljam.ub.ac.id/index.php/jam/article/view/2684 |