ANALYZING MEDIATION EFFECT OF COMPETITIVE ADVANTAGE ON FIRM PERFORMANCE AS MEASURED BY TOTAL QUALITY MANAGEMENT AND SUPPLY CHAIN MANAGEMENT

The objective of this research is to examine 4 (four) variables, respectively total quality management, supply chain management, competitive advantage, and firm performance. The research type is quantitative. Statistic data were analyzed using SmartPLS version 3.0. The subject of research was book w...

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Bibliographic Details
Main Authors: Ramlawati Ramlawati, Sitti Murniati, Alfabetian Harjuno Condro Haditomo, Nurmawati Mambuhu, Andi Jenni Indriakati, Fitriana Fitriana
Format: Article
Language:English
Published: University of Brawijaya 2022-03-01
Series:Jurnal Aplikasi Manajemen
Subjects:
Online Access:https://jurnaljam.ub.ac.id/index.php/jam/article/view/2684