Consumers’ knowledge and acceptance of smart clothing
To help innovative products breakthrough in the marketplace, it is necessary to gain consumer trust. However, consumers do not necessarily receive innovations positively and may have various concerns. Innovation involves change, and many consumers are reluctant to change or need more time to gain co...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
TU Dresden
2022-09-01
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| Series: | Communications in Development and Assembling of Textile Products |
| Online Access: | https://journals.qucosa.de/cdatp/article/view/76 |