The influence of Social media marketing on consumer purchase intention: investigating the effect of non-local brands.
A large number of people are using social media which gives advantages to marketers to keep connected with their customers and also keep updated about what customers want. In this research, we are discussing the effect of social media marketing from the perception of non-local brands. The problem th...
| Format: | Article |
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| Language: | English |
| Published: |
Institute of Business Management
2022-02-01
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| Series: | International Journal of Experiential Learning & Case Studies |
| Subjects: | |
| Online Access: | http://jmsnew.iobmresearch.com/index.php/ijelcs/article/view/637 |