Business value estimation of product development project by introducing strategic option into real option
This study proposes an evaluation model of business value which provides information for more reliable decision making considering its uncertainty, to create strategic options of product development projects which involves various uncertain factors throughout the life cycle stages. In order to suppo...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
The Japan Society of Mechanical Engineers
2015-03-01
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| Series: | Nihon Kikai Gakkai ronbunshu |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/transjsme/81/825/81_14-00398/_pdf/-char/en |