Analysis of the Theory of Planned Behavior on Intention to Buy Halal Food Products

Consciousness in consuming halal food or products is still ignored by Muslims in Indonesia, which is a country with the largest Muslim population in the world, even though it is a must. Even halal food is defined as food that is healthy, clean and hygienic. This study aims to analyze the behavior of...

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Bibliographic Details
Main Authors: Anita Maulina, Hartono Hartono, Maya Sofiana
Format: Article
Language:Indonesian
Published: Institut Ilmu Sosial dan Manajemen STIAMI 2021-03-01
Series:Majalah Ilmiah Bijak
Subjects:
Online Access:https://ojs.stiami.ac.id/index.php/bijak/article/view/1282