What drives me to use TikTok: A latent profile analysis of users’ motives
With TikTok rising in social media, the heterogeneity of users creates diversity in motives for using it. The issue of which profiles of TikTok use motives can be identified warrants greater understanding. Conducting latent profile analyses for a sample of 384 TikTok users, we identified four profil...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2022-12-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2022.992824/full |