What factors influencing purchasing decisions for cosmetic products? A study on brand image, price, and promotion
Purpose — This study aims to investigate the factors influencing the purchasing decisions of cosmetic products, particularly focusing on the impact of brand image, price, and promotion, in the context of increasing global competition and the importance of maintaining product brand image. Method — T...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
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Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business
2023-09-01
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| Series: | Journal of Enterprise and Development |
| Online Access: | https://journal.uinmataram.ac.id/index.php/jed/article/view/8206 |