Tourist behaviour: The role of digital marketing and social media

Tourist behaviour: The role of digital marketing and social media

Social media and its applications are a part of daily life in Turkey and the rest of the world. In 2022, about 80.7 % of Turkey's population (69.9 million people) spent an average of 8 h daily using the Internet, providing a significant opportunity to encourage and influence tourists' purc...

Full description

Bibliographic Details
Main Authors: Barış Armutcu, Ahmet Tan, Mary Amponsah, Subhadarsini Parida, Haywantee Ramkissoon
Format: Article
Language:English
Published: Elsevier 2023-10-01
Series:Acta Psychologica
Subjects:
Digital marketing
Social media
Tourism information
Tourist behaviour
Online advertising
Social media engagement
Online Access:http://www.sciencedirect.com/science/article/pii/S0001691823002019

Internet

http://www.sciencedirect.com/science/article/pii/S0001691823002019

Similar Items