The Impact of Digital Disruption: Influences of Digital Media and Social Networks on Forming Digital Natives’ Attitude
Generation Z, who are prospective customers, are digital natives. As the infrastructure and technology of the internet have developed, this study examines whether digital disruption demonstrates the uniqueness of Generation Z and affects their attitudes toward products they rarely see. Digital media...
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2023-08-01
|
| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440231191741 |