Ranking the Strategies with Using SWOT and Fuzzy Analytical Network Process (The Case Study: A Company Producing of Pharmaceutical Raw Materials)

<strong>Objective:</strong> The SWOT technique has been used to formulate strategies of a raw materials pharmaceutical producer in Iran. <br /><strong>Methods:</strong> One of the main weaknesses of the SWOT method is that it does not rank the strategies, especially if...

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Bibliographic Details
Main Authors: Amir Homayon Sarfaraz, Amir Abbas Shojaie, Mir Davod Abedzadeh
Format: Article
Language:fas
Published: University of Tehran 2019-11-01
Series:مدیریت صنعتی
Subjects:
Online Access:https://imj.ut.ac.ir/article_74575_e5cc6badde5b07e75617369ccb34b888.pdf