Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership
With the spread of mobile payment services, reward point systems have been frequently promoted in recent years. Therefore, the number of short-term users who enroll for the purpose of earning reward points is increasing, although the low retention rate of mobile payment services has become an issue....
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.006/_html/-char/en |