Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership
With the spread of mobile payment services, reward point systems have been frequently promoted in recent years. Therefore, the number of short-term users who enroll for the purpose of earning reward points is increasing, although the low retention rate of mobile payment services has become an issue....
| Main Authors: | , , |
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| Format: | Article |
| Language: | Japanese |
| Published: |
Japan Marketing Academy
2023-01-01
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| Series: | Maketingu Janaru |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.006/_html/-char/en |
| _version_ | 1797942137641238528 |
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| author | Soonho Kwon Hisashi Kawamata Takanori Suda |
| author_facet | Soonho Kwon Hisashi Kawamata Takanori Suda |
| author_sort | Soonho Kwon |
| collection | DOAJ |
| description | With the spread of mobile payment services, reward point systems have been frequently promoted in recent years. Therefore, the number of short-term users who enroll for the purpose of earning reward points is increasing, although the low retention rate of mobile payment services has become an issue. This study examined whether or not perceived control and psychological ownership can enhance the intention to reuse mobile payment services by focusing on touch interface when using payment services. The results of these two studies revealed that payment methods requiring users to manually input the monetary amount, thereby using increased screen contact (as opposed to payment methods not requiring the input of a monetary amount), increased the sense of control over payment services, and that perceived control increased the sense of psychological ownership. In addition, it was confirmed that the improvement in psychological ownership caused by screen contact increases the intention to reuse the mobile payment service. |
| first_indexed | 2024-04-10T20:03:42Z |
| format | Article |
| id | doaj.art-778f1e561a004179b364540df01e7721 |
| institution | Directory Open Access Journal |
| issn | 0389-7265 2188-1669 |
| language | Japanese |
| last_indexed | 2024-04-10T20:03:42Z |
| publishDate | 2023-01-01 |
| publisher | Japan Marketing Academy |
| record_format | Article |
| series | Maketingu Janaru |
| spelling | doaj.art-778f1e561a004179b364540df01e77212023-01-27T03:31:36ZjpnJapan Marketing AcademyMaketingu Janaru0389-72652188-16692023-01-01423516210.7222/marketing.2023.006marketingEffects of Screen Contact with Digital Media on Perceived Control and Psychological OwnershipSoonho Kwon0Hisashi Kawamata1Takanori Suda2Research Associate, Faculty of Commerce, Waseda University, JapanAssistant professor (without tenure), Faculty of Commerce, Waseda University, JapanResearch Associate, Faculty of Commerce, Waseda University, JapanWith the spread of mobile payment services, reward point systems have been frequently promoted in recent years. Therefore, the number of short-term users who enroll for the purpose of earning reward points is increasing, although the low retention rate of mobile payment services has become an issue. This study examined whether or not perceived control and psychological ownership can enhance the intention to reuse mobile payment services by focusing on touch interface when using payment services. The results of these two studies revealed that payment methods requiring users to manually input the monetary amount, thereby using increased screen contact (as opposed to payment methods not requiring the input of a monetary amount), increased the sense of control over payment services, and that perceived control increased the sense of psychological ownership. In addition, it was confirmed that the improvement in psychological ownership caused by screen contact increases the intention to reuse the mobile payment service.https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.006/_html/-char/enhapticpsychological ownershipperceived controltouch interface |
| spellingShingle | Soonho Kwon Hisashi Kawamata Takanori Suda Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership Maketingu Janaru haptic psychological ownership perceived control touch interface |
| title | Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership |
| title_full | Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership |
| title_fullStr | Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership |
| title_full_unstemmed | Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership |
| title_short | Effects of Screen Contact with Digital Media on Perceived Control and Psychological Ownership |
| title_sort | effects of screen contact with digital media on perceived control and psychological ownership |
| topic | haptic psychological ownership perceived control touch interface |
| url | https://www.jstage.jst.go.jp/article/marketing/42/3/42_2023.006/_html/-char/en |
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